the proof is in the... portfolio

fresh 92.7 advertising concept
"Stale Vs Fresh"

Fresh 92.7 went through a logo changeover in 2008 and it was important to keep the branding of the station strong as it's been a massive part of the Adelaide Community since it's launch in 1998.

I came up with the below concept and also compiled all artwork myself.

I don't claim to be god's gift to photoshop - however, i'm still learning!

Bug'd

In 2006 I entered an internal competition to create a survey promotion for the Nova brand. The competition was called "The Nova Big Idea" and it was open to all staff of DMG nationally.

I submitted the idea of a promotion called Bug'd. This was where a microphone would be hidden in a part of town and by opening the mic live on air at certain stages of the day, the listener had to guess where the microphone was hidden.

The idea ended up being picked up by the promotions department and launched nationally. It was initially used in Sydney and was supported with a Television Commercial Campaign and a cross promote with Channel 7. The television commercial is below.